"A family residing in the northern part of London wants to find an remarkable and skilled instructor to assist their youngest child on his initial journey to becoming an English gentleman."
Upon seeing this listing, you might naturally overlook the phrase "first-steps" as simple figurative language.
But, it could be the crucial element of this unique position posting, as it aims to hire a mentor for a 12-month-old.
Hundreds of submissions have since been sent in since the anonymous family published their call for the £180,000 per year tutor, who needs to be "someone very special".
Over the last few weeks, the listing has gained interest across the press, with several wondering why?
Forward-Thinking Method
The CEO, chief executive of a global tutoring firm, which is helping the family in their search, stated that in spite of first doubt, he found the plan "far sighted", and "advanced".
When he met the family, he said they appreciated the unusual nature of their requirement, and how young their son is.
But, they clarified that they "didn't want to wait any longer" to hire a tutor, as they had held off until their firstborn was five, and by that stage "cultural conditioning had by then taken hold".
What precisely did the family indicate by "cultural predisposition"?
It's "everything", Adam answered. "The manner you eat, the manner you speak".
He said the elder child had picked up "extremely delicate, unspoken signals" from the family, and had assumed their cultural ways. The family informed the consultant they hoped to prevent the same situation to recur with their new baby.
The intention: To bring in a British tutor, who needs to speak with RP, to guide the baby right from the beginning.
Osmotic Learning
"A lot of the development at the start here is rather osmotic," said the expert.
It's by means of this subtle influence that the family are hoping the child will pick up the UK customs they aim to impart.
Adam noted the tutor needed to be somebody who went to "prestigious academies – the same kinds of schools as the family aspire to send their son to".
"The tutor must be the appropriate candidate, they'll be doing things they don't even know they're doing, just naturally," he commented.
Money No Object
The family informed him the successful candidate should preferably also have understanding of or interest in horse riding, alpine skiing, artistic pursuits and musical activities so as to inspire the child in a wide range of interests.
Additionally though, he said the family wanted the tutor to enrol the child on a range of classes so the child would be "equestrian training and learning an tool by the time they are about three years old".
In the family's view, guiding their son become a "English gentleman" will lead to accomplishment and open doors.
"For all the advantages and disadvantages of that, because it's undoubtedly a class statement," he adds.
But, despite all this tutelage in "UK identity", would the child pick up what is termed cultural leaning from the globally influenced family he resides with regardless?
"Yes", replied the CEO. "They realize this may not work, but they've simply adopted the attitude of, 'let's give it a go and we should start as quickly as we can', because the expense of it is irrelevant," he said.
Impractical
There are some in the tutoring industry who share similar concerns.
An education leader, head and founder of an educational organization, who supplies personal educators, stated that "the process of becoming bicultural, or indeed, discovering oneself, is something that must be lived into, not designed."
The expert noted that he had moved from China to the United Kingdom at the period of childhood, and had been educated experiencing and practicing two backgrounds. He went on to learn at Cambridge University.
"The notion that one individual can act as a embodiment of Britishness, someone who can in some way impart the qualities of a British gentleman upon a infant child, appears naive and impractical," he wrote.
"Based on my background, engaging a distinctly English tutor from babyhood will not instantly produce the goal they desire.
"I wasn't provided with that kind of mentor, and yet I have been privileged enough to enjoy several of the situations they desire for their son."
He continued: "The reality is, self-identity can not be imposed from the external environment; it must be embraced, and it must be internally driven."
Buying Britishness
Of course, English culture is something Adam hopes can be taught – and sold.
"I think the fact that the international society views us in this respect is something that we should be cherishing|valuing|appreciating
